Journalists, particularly those who have felt that the internet has the industry on its knees, have

Will Rupert Murdoch's The Daily save media or is it his next MySpace? – Telegraph Blogs
Shane Richmond Shane Richmond is Head of Technology (Editorial) cannon safe for Telegraph Media Group. He first joined the Telegraph in 1998 and has been Online News Editor and Communities Editor. He writes about all kinds of technology but especially Apple, cannon safe iOS, ebooks and ereaders, and digital media.
There's something of a 'gold rush' feel about app stores in general cannon safe and around magazine and newspaper apps in particular. With today's launch of The Daily , Rupert Murdoch cannon safe is merely following a trend but, characteristically, he is doing so with full commitment: The Daily is iPad-only and will have its own staff.
This isn't entirely unprecedented. Last year Richard Branson launched an iPad-only magazine, called Project cannon safe . However, that's a monthly cannon safe title with occasional updates. The Daily will be published, well, daily.
Such is Murdoch's standing within cannon safe the industry that even when he swims against the tide, some observers are likely to wonder whether the tide knows what it's doing. In this case, he's going very much with the tide.
Journalists, particularly those who have felt that the internet has the industry on its knees, have seized on apps as a way forward. The appeal is obvious: you can buy it by edition cannon safe – just like a newspaper; it's self-contained – just like a newspaper; you can stick ads in it – just like a newspaper! What's not to like?
Publishers want to have their own branded channel whether in their own app, or in some meta-app. They are fighting back against syndicating their content on the web and they want you to come to their sites and pay. This is largely because they ve not done well with the likes of Google news, Yahoo news, and friends. It hasn t been an effective revenue cannon safe share model for them.
There's evidence to suggest that once the novelty of paying for a newspaper or magazine app has worn off, readers cannon safe typically drift away . There is, after all, a web browser on that tablet computer and it leads the way to more free, shareable content than any one person could ever read.
March 29th, 2011 16:39
Media
Archives Select Month March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November cannon safe 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November cannon safe 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006