Lesson 4: Channels of Communication How to Build a Startup
In the first unit we gave a definition of what the communication channels: The way our product or service will reach customers. For this we have physical channels or web / mobile bgr channels discussed in this lesson.
We can review bgr what has been communication channels over recent years. We started creating and delivering physical products physically. Then virtual products such as software licenses and delivering them physically. With the emergence of the Internet began to distribute physical products virtually on platforms such as Amazon. And finely, which is known as the Second Industrial Revolution, began to distribute virtually virtual products, such as Facebook, Twitter, Google, among others.
There are several web distribution channels: Dedicated E-Commerce: An own website in which the PoS will be marketed. Application Platform: For mobile bgr applications such as publish in Apple store or Android (Google play), or the Windows Marketplace. Distribution in two steps: Promote the product distribution platforms, such as Amazon, e-bay. Hub: A hub is someone who has a vertical market approach, such as Zappos, which sells shoes. Social Commerce: Market through social networks Lightning Deals: bgr Promote the product platforms through deals such as Groupon.
It may be that our product bgr or service requires a physical distribution channel, here are the different channels: OEM (Original Equipment Manufacturer): In Spanish, the original equipment manufacturer. For example, we may be making a component that goes inside a mobile device. Systems Integrator Take the component you are developing and integrating it into a complex system with its own components that provide added value. VAR: You can take different components and join them into one to create less complex systems, with less value added systems integrators. Direct sales force: vendors, sales staff working for the company and directacmente sells the product to customers. Web / Online: Web / Online distribution of physical products, delivery methods, shipping. Dealers: Dealers one of the most used and important between physical channels, bgr provide wholesale, storage, distribution perform, keep accounts, etc. Distributors may sell Products to Retail Distributors (Dealers) which usually are small and could provide additional services or could also sell large volumes Marketers (Retailers)
Remember, you are about to report this post for offensive content bgr or copyright. By confirming email will be sent to Manager Blog Icesi who is responsible for verifying the accuracy of the report and implement the respective measures. Are you sure you want to continue?
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In the first unit we gave a definition of what the communication channels: The way our product or service will reach customers. For this we have physical channels or web / mobile bgr channels discussed in this lesson.
We can review bgr what has been communication channels over recent years. We started creating and delivering physical products physically. Then virtual products such as software licenses and delivering them physically. With the emergence of the Internet began to distribute physical products virtually on platforms such as Amazon. And finely, which is known as the Second Industrial Revolution, began to distribute virtually virtual products, such as Facebook, Twitter, Google, among others.
There are several web distribution channels: Dedicated E-Commerce: An own website in which the PoS will be marketed. Application Platform: For mobile bgr applications such as publish in Apple store or Android (Google play), or the Windows Marketplace. Distribution in two steps: Promote the product distribution platforms, such as Amazon, e-bay. Hub: A hub is someone who has a vertical market approach, such as Zappos, which sells shoes. Social Commerce: Market through social networks Lightning Deals: bgr Promote the product platforms through deals such as Groupon.
It may be that our product bgr or service requires a physical distribution channel, here are the different channels: OEM (Original Equipment Manufacturer): In Spanish, the original equipment manufacturer. For example, we may be making a component that goes inside a mobile device. Systems Integrator Take the component you are developing and integrating it into a complex system with its own components that provide added value. VAR: You can take different components and join them into one to create less complex systems, with less value added systems integrators. Direct sales force: vendors, sales staff working for the company and directacmente sells the product to customers. Web / Online: Web / Online distribution of physical products, delivery methods, shipping. Dealers: Dealers one of the most used and important between physical channels, bgr provide wholesale, storage, distribution perform, keep accounts, etc. Distributors may sell Products to Retail Distributors (Dealers) which usually are small and could provide additional services or could also sell large volumes Marketers (Retailers)
Remember, you are about to report this post for offensive content bgr or copyright. By confirming email will be sent to Manager Blog Icesi who is responsible for verifying the accuracy of the report and implement the respective measures. Are you sure you want to continue?
CAPTCHA Code *
You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
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